PierceAPP9:12 AM€32/day of Meta budget is working against you. Here is where.
Pierce · Dialog · SaaS app funnel · last 30 days
👋 Morning Pierre. I read your attribution overnight. Three things stand out, and two of them are fixable today.
🧟 A paused campaign is still spending 30 euros a day. Ad set "LAL 3% - June" is ACTIVE under the paused June LAL campaign. That is 30% of your envelope leaking into an audience you already cut.
📉 RTG - Form - June pays 25.00 euros per lead. Your winner pays 4.75. Meta drove 184 leads at 17.60 euros blended this month, 0 platform-tracked demos from this ad set.
🔗 LinkedIn is your demo engine: 9 demos at 372 euros blended. Goldmine attribution shows 705 euros won plus 3,114 euros of open pipeline from tracked inbound.
🧢 Your winner is capped by your own envelope. Active ad sets total exactly 100 euros a day, your 3,000 euros a month ceiling. Approve the actions below to free 32 euros a day; then I will propose the raise.
2 actions ready to approve. Each card below runs through the guardrail engine when you click Approve; Cancel costs nothing.
Sources: Meta API, LinkedIn, goldmine attribution, PostHog. Pierce never writes without your approval.