An AI peer for your Meta ads.
Pierce watches your Meta account every day against a 14-day rolling baseline. Quiet days get silence. When something breaks, one alert with the numbers and at most one funded action, ready to approve in Slack. It runs your creative tests and flags waste the same way: with real numbers, never without your approval.
What Pierce does with your Meta account
Watches daily
Yesterday is checked against a 14-day rolling baseline. Quiet days post nothing. On an anomalous day you get one alert: Meta CPC hit 2.21 euros yesterday, 4.2x baseline, with a 20% cut card ready to approve.
Runs your creative tests
New creatives arrive as Approve, Modify or Skip cards with image preview. Tests that reach significance become memory: winners keep budget, losers rotate out.
Flags waste inside guardrails
Zombie ad sets and laggard cost per lead get flagged with real numbers. Budget ceilings, floors and kill rules bound every move, and you approve every euro moved in Slack.
Real proposals, real numbers
Actual Pierce output. Numbers from a live production account.
PierceAPP9:14 AMNeeds your approval
Cut "RTG - Form - June" by 20%
Ad set "RTG - Form - June": €10/day → €8/day (-20%)
Why: 25.00 euros per lead vs 4.75 on your winner, 0 platform-tracked demos this month.
Grounding: 184 leads at 17.60 euros blended, 30-day window.
Executes through the guardrail engine (delta cap, euro ceiling, kill rules).
The approval card: every action peer-reviewed.
PierceAPP7:05 AMMeta CPL doubled overnight: 9.80 to 21.40 euros.
Pierce · Dialog · anomaly · detected 7:05 AM, spend so far 6.20 euros
The spike is one ad set: "RTG - Form - June". Frequency hit 4.2 and CTR fell 38% in 3 days. This is creative fatigue, not auction noise: the rest of the account is at 10.10 euros per lead.
I can pause it now and stage a creative refresh brief for your approval.
Alerts fire only on 2x deviations with 48h persistence. Executes through the guardrail engine.
The daily watch: quiet days post nothing.
Built by Pierre Nicolas, GTM and growth ops consultant. Pierce runs his clients' paid accounts every day.
The daily check is not a black box. The method behind it, thresholds included, is open source.
Read the method: meta-anomaly-check →Questions people ask before hiring Pierce
- Which platforms does Pierce support?
- Meta Ads, LinkedIn Ads and Google Ads, plus your CRM and install data for attribution. This page is about Meta; the same peer runs all three in one conversation.
- Will Pierce change my campaigns without asking?
- No. Every action is peer-reviewed: Pierce proposes with the numbers behind it, you approve in Slack. The only automations are standing rules you set yourself, like kill rules.
- What data does Pierce read?
- Your Meta account through the ads API, plus your CRM pipeline and install events for attribution. Read access by default; writes only through approved actions.
- How is this different from Meta's automated rules and alerts?
- Meta's rules fire on the platform's own metrics and act without judgment. Pierce compares yesterday to a 14-day baseline, checks results against your CRM, stays silent on quiet days, and proposes at most one funded action for you to approve.
One plan, one number. Pricing lives on the main page. See the main page
Hire a peer for your Meta account.
20 minutes, your real account data, no slides.