Typography poster

Dialog typography poster ad: the stat x3 conversions on a cream card over a soft gradient, with a smile glyph and a demo CTA

the shipped creative, exactly as it ran

Why this format works

One number carries the whole ad. A stat-led poster strips the creative down to a single defensible claim set in enormous type, with a short label above it and one sub-line under it. Nothing competes with the number, so the number is what a scrolling thumb actually registers.

The structure is borrowed from an ad that had already survived the market: a version of this layout ran unchanged for over a year, and nobody keeps paying for a creative that does not perform. Pierce keeps only that skeleton and rebuilds every pixel with the brand's own palette, type, and claim.

The stat itself is the gate. Only a published, verifiable claim may become the hero number. If the brand cannot defend the number in public, the format does not run.

How Pierce ships it

1
Brief from a proven structure
The target layout comes from a reference that ran long enough to prove itself. Only the abstracted skeleton is kept: stat hero, label, sub-line, call to action. The reference's pixels never enter the pipeline.
2
Lock the constraints
Brand palette lock, one defensible stat, a reserved logo safe area at the bottom of the canvas. The constraints go into the generation prompt verbatim, so every attempt starts inside brand.
3
Render and judge
Each attempt is scored by a vision judge against the target structure and the brand spec. Below threshold means an automatic revise note and another attempt.
4
Operator taste gate
A passing score is not a ship. On this run the judge passed attempt 2; the operator disagreed and kept iterating to attempt 21 before locking the winner.
5
Ship and reuse
The locked winner becomes a template: the structure stays, the stat and the palette swap per campaign. Every ship is approved by a human.