the shipped creative, exactly as it ran
Why this format works
The full-height variant of the product hero: the phone runs nearly the whole canvas and the headline compresses to a single line above it. When the storefront is the proof, giving it more pixels is the honest move.
Height also buys attention in a vertical feed. A tall device frame reads as a real screen rather than an ad layout, and the eye follows the page content down through the frame instead of bouncing off a headline block.
How Pierce ships it
- 1
Same brief, taller stage
The brief is the product hero brief; the variant changes the composition contract: full-height phone, headline out of the way, no competing graphic elements.
- 2
Protect the page content
The storefront capture must stay legible at feed size. Attempts that shrink or blur the on-page conversation fail the judge regardless of how good the frame looks.
- 3
Render, judge, iterate
The vision judge scores framing, legibility, and brand fit against the composition contract; failed attempts loop with a revise note.
- 4
Ship both, learn which
The square and full-frame variants ship as siblings, so the account data decides which composition earns the budget. A human approves every ship.
Related formats
Product hero
The product page does the talking: a real storefront running the agent, framed by a single claim.
Typography poster
One defensible stat, a label, a sub-line. Rebuilt from a proven structure over 21 attempts, then locked as a reusable template.