the shipped creative, exactly as it ran
Why this format works
The ad is a working calculator result. Plug a store's traffic into the live tool and the number it computes becomes the hero of the creative. The hook is not a promise, it is an output the prospect can go reproduce with their own numbers.
Interactive proof converts differently from claimed proof: the ad points at a tool that answers for the prospect's own situation, so the click carries intent instead of curiosity.
How Pierce ships it
- 1
Start from the live tool
The brief takes a real calculator scenario and its computed result. The number in the ad must match what the tool returns for that input; nothing is rounded up for effect.
- 2
Frame the result as a card
The composition mimics the tool's own result card, so the ad and the landing experience look like the same object. The brand palette and the logo safe area stay locked.
- 3
Render, judge, iterate
The vision judge scores number legibility, card fidelity, and brand fit. The loop continues until the card reads instantly at feed size.
- 4
Link to the proof
The creative ships pointing at the live calculator, and a human approves the ship. The prospect can rerun the math; that is the point.
Related formats
Product hero
The product page does the talking: a real storefront running the agent, framed by a single claim.
Typography poster
One defensible stat, a label, a sub-line. Rebuilt from a proven structure over 21 attempts, then locked as a reusable template.